MKT.2:8 - Common Anti-Patterns and How to Avoid Them

Misuse	Repair
Fill in a positioning sentence before investigating its terms.	Construct the contribution and comparison; use the sentence only to express the supported result.
Repair missing supply with a more persuasive explanation.	Obtain the missing contribution or change the promised scope and its dependent messages.
Treat a participant’s positive reaction as understanding, demand and successful use.	Ask the separate questions and retain what each observation actually establishes.
Compare a cheap introductory fee with a complete alternative.	Include the required continuation, customer work and other costs in the comparison.