MKT.3:10 - Architectural Rationale

Communication connects people and their situations with a proposed contribution and a possible action. The connection fails in different places, so one exposure measure cannot govern all repairs. Keeping the receiving work inside the construction prevents an invitation from creating a promise that no one can honour.

The method can be used for one message or for repeated communication. Neither use requires a universal sequence of stages: a recipient can ask for details, introduce another responsible person, return later or decline. The continuation follows that response and the supported offer.