MKT.3:7 - Conformance Checklist

• The receiving situation and the useful response are specific enough to select an appropriate audience and route.
• The message’s material implications agree with the supported offer and its conditions.
• A recipient can take, decline or defer the proposed step, and someone can receive the result.
• Delivery, attention, understanding, response and later action remain distinct.
• Observations retain their unit, period, selection and interpretive limits.
• Continuation addresses the supported mismatch or an explicit unknown.