MKT.3:8 - Common Anti-Patterns and How to Avoid Them

Misuse	Repair
Select a popular platform before identifying a receiving situation.	Compare where the relevant people can encounter and use this invitation.
Hide a material qualification behind an attractive main claim.	Repair the inferred promise where the expectation is formed.
Count any click as demand or meaningful understanding.	Obtain the observation needed for the actual decision.
Increase distribution while replies remain unanswered.	Restore the receiving work or reduce the invitation to available capacity.
Treat nonresponse as an informed refusal or permission to keep contacting.	Preserve the unknown and the applicable conditions of further contact.