MKT.5:8 - Common Anti-Patterns and How to Avoid Them

Misuse	Repair
Use “delight the customer” as the complete concept.	Describe the intended encounter and why its character helps this activity.
Improve one interface while keeping a contradictory operation.	Trace and change the contributing conditions together.
Treat a drawing of contacts as an implemented service.	Obtain the product, people, capacity and coordination that the encounter requires.
Read a satisfaction score as direct observation of every contact.	Match the evidence to the person, occasion, timing and question.
Promise a feeling that depends on the person’s wider circumstances.	Promise the supported contribution and investigate the response.