MKT.5:7 - Conformance Checklist

• The concept names an intelligible kind of experience for a concrete situation and practical purpose.
• Its conditions connect the relevant product, environment, messages, interfaces, people and organisation.
• Existing capabilities, proposed changes and conditions outside the provider’s influence are distinguished.
• An ordinary case and a consequential variation expose incompatible expectations or actions.
• Responsible contributors can supply the selected changes, or the remaining limits are explicit.
• Supplied conditions, felt response, useful result and evaluation are judged at their actual scope.