MKT.6:4.4 - Join access, capability, actual work and help
Construct the route from the acquired contribution to the receiving result. Work through a representative use: what must be available, what the customer does, what the supplier does, what a partner provides, and where a decision or exception can stop progress. Give each consequential gap a concrete request and an appropriate receiving practice.
| Gap | Needed contribution |
|---|---|
| The required product or service does not exist. | Engineering develops a feasible contribution and the conditions of its supply. |
| A required enabling condition is unavailable: materials, system access, working time or a decision from an authorized person. | The responsible authority or organisation obtains the specific enabling condition. |
| A person cannot yet perform the required activity. | HCD develops the needed capability with suitable practice and evidence of performance. |
| A known action or service is not being carried out. | Operations arranges the actual work, performer and continuation. |
| Several people’s work conflicts or is unassigned. | Organisation change and the responsible managers establish compatible roles and conditions. |
| The useful result or its grounds remain unknown. | The relevant participants resolve the choice, or MKT.12 qualifies the needed inquiry. |
Specify help around the actual point of difficulty. Identify how the customer can recognize the need, reach competent assistance and continue or stop while waiting. A help article can explain an action; it does not establish that the user can perform it, has permission or has time. Escalating every problem to training can hide missing design, access or capacity.
Set the effort at a level the parties can sustain. Preserve the customer’s own necessary work and the supplier’s obligations. Making the supplier silently perform all practice can produce a finished artifact while leaving the customer’s intended capability unchanged. Conversely, assigning an unavailable supplier contribution to the customer by calling it “engagement” does not repair the service.