MKT.6:8 - Common Anti-Patterns and How to Avoid Them

Misuse	Repair
Translate every customer goal into the product’s usage metric.	Recover the receiving activity and an observation of the useful difference.
Sell first and assume all parties want the same outcome.	Discover consequential differences and agree a limited supported contribution.
Assign every stalled use to customer motivation.	Check access, design, capability, actual supply and the current goal.
Present a list of suppliers as a complete support arrangement.	Obtain each necessary contribution and connect it to the relevant work.
Keep a completed or unsuitable programme active to preserve renewal.	Reconsider the useful next contribution and permit a good ending.