MKT.8:4.4 - Check the proposed explanation at the consequential connections

Read the representation from the receiving activity, not only along the provider’s preferred sequence. Look for an unexplained transition, missing participant, external contribution, simultaneous condition or return to an earlier question. Compare the picture with the underlying accounts and ask the relevant participants to correct consequential errors where possible.

Challenge the connection that would justify the intended intervention. If the map suggests that a customer stopped after a message, ask what establishes the reason and what else changed. Temporal proximity can direct an inquiry without identifying a causal effect. If an arrow implies a handover, recover what is transferred, who receives it, what they need and what happens if they cannot act.

Distinguish a missing observation from evidence that an event did not occur. A provider’s record can omit contact with another firm or the customer’s own work. Where that unknown can change the intervention, obtain the needed answer or qualify the decision. Filling the gap with a standard funnel stage would conceal it.

When the representation is about possible futures, test whether each proposed continuation has the needed contributions. Include an ordinary case and an action-changing variation, such as absent access, a changed goal or unavailable support. Retain a feasible current arrangement among alternatives. A route that requires a new service returns a construction question to MKT.9 and its engineering suppliers.