MKT.8:8 - Common Anti-Patterns and How to Avoid Them

Misuse	Repair
Fill a standard funnel before finding the problem.	Start from the decision and retain the activity that could change it.
Treat several people’s accounts as one observed customer.	Mark the synthesis and preserve consequential differences.
Turn a missing record into proof that nothing happened.	Preserve the unknown and obtain a needed external account.
Infer a cause from the order of boxes.	Establish the needed causal basis through MKT.10 or return a narrower explanation.
Announce an improved journey after redrawing its map.	Obtain the actual changes and evidence of their receiving use.