Marketing Principles Framework
14 patterns · 377 sections
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Table of contents
In the published reading order. Pattern IDs are stable references, not sequence numbers.
- Table of Contents
Marketing Principles Framework Readme
Practical entries
- MKT-ENTRY-QUESTION - Find out enough to make the next decision
- MKT-ENTRY-CHOICE - Make one customer’s next choice workable
- MKT-ENTRY-MEDIA - Keep the promise intact when an intermediary changes it
- MKT-ENTRY-PROGRAMME - Share preparation while keeping promises feasible
- MKT-ENTRY-LEARNING - Offer learning while preserving the learner’s purpose
- How to use the language
Marketing Principles Framework Architectural Reference
- MKT.Reference:1 - Problem frame - Useful offers in actual customer situations
- MKT.Reference:2 - Problem and forces - Connect usefulness, choice and provision
- MKT.Reference:3 - Solution - Enter through the result that is missing
- MKT.Reference:4 - Composition and performance - Preserve the conditions of the whole
- MKT.Reference:5 - Recognition and assurance - Know what the evidence establishes
- MKT.Reference:6 - Bias-Annotation - Recover whose result and whose burden
- MKT.Reference:7 - Conformance and common failures - Follow the intended use
- MKT.Reference:8 - Consequences - What changes in practice?
- MKT.Reference:9 - Architectural Rationale - A repertoire with connected results
- MKT.Reference:10 - SoTA-Echoing - Preserve distinct answers to distinct questions
- MKT.Reference:11 - Relations - Obtain the contribution the receiving decision needs
- MKT.Reference:12 - Edition and use
- MKT.Reference:13 - Direct framework returns
- MKT.Reference:14 - Refresh the affected use
- MKT.Reference:End
Marketing pattern language
- MKT.1 - Qualify a Market Problem and Differences between Customers
- MKT.2 - Construct and Test an Offer and Its Positioning
- MKT.3 - Reach a Suitable Audience and Obtain a Meaningful Response
- MKT.4 - Make Choice and Acquisition Meaningful and Feasible
- MKT.5 - Develop and Align a Customer Experience Concept
- MKT.6 - Jointly Shape a Useful Result and Help Achieve It
- MKT.7 - Continue, Restore or End a Customer Relationship
- MKT.8 - Construct a Journey Map for a Specific Decision
- MKT.9 - Select an Offer or Help for a Particular Customer
- MKT.10 - Evaluate the Contribution and Cost of a Marketing Intervention
- MKT.11 - Align Promises, Partners and Execution
- MKT.12 - Investigate a Customer or Market Question for a Decision
- MKT.13 - Test Commercial Model Repeatability and Deployment Limits
- MKT.14 - Develop and Change a Programme for Selected Customer Organisations
Cross-pattern applications
MKT.Application:2 - APP-MKT-MEDIA - Keep a supportable offer through a changing intermediary
- MKT.Application:2.1 - Start from the offer and the work that can receive a response
- MKT.Application:2.2 - Obtain the intermediary’s actual contribution
- MKT.Application:2.3 - Construct the permitted family of meanings
- MKT.Application:2.4 - Connect observable events to the receiving decision
- MKT.Application:2.5 - Make exposure compatible with actual provision
- MKT.Application:2.6 - Compare filtering and mistaken blocking from the affected purposes
- MKT.Application:2.7 - Revise the failed connection and preserve the useful remainder
MKT.Application:4 - APP-MKT-ACCOUNT - Carry a customer’s changing question from first contact into useful work
- MKT.Application:4.1 - Prepare an encounter that can change the work
- MKT.Application:4.2 - Obtain access and let the case travel
- MKT.Application:4.3 - Turn grounds for action into a usable comparison
- MKT.Application:4.4 - Investigate a concern and prepare an attainable agreement
- MKT.Application:4.5 - Make implementation a receiving part of the agreement
- MKT.Application:4.6 - Choose continuation and reopen only the affected work
MKT.Application:5 - APP-MKT-LEARNING - Connect a learning offer with personal development and voluntary exchange
- MKT.Application:5.1 - Recover the different purposes before building one arrangement
- MKT.Application:5.2 - Obtain the learning product and the personal programme
- MKT.Application:5.3 - Keep community participation workable alongside the offer
- MKT.Application:5.4 - Let a condition of the whole change the constituent action
- MKT.Application:5.5 - Judge and maintain the distinct results
- MKT.Application:End